If I could go back in time to my younger teenage self, medical this is what I would tell him…
Pursue money and freedom above all else.
That may sound like a big accomplishment to some. I guess it is compared to the average 20 year old who’s just bullshitting their way through college because “everyone else is doing it.” If I knew that I have reached this point a couple of years ago, I wouldn’t have thought it would have been possible for things to have come together so quickly.
On one hand, it feels good to have accomplished (financially) than practically everyone my age. On the other hand, I do have some regrets because I know deep down inside that I could have cracked 6 figures by now had I prioritized things better in my youth.
I had been interested in Internet entrepreneurship since the age of 15, but it really wasn’t until the age of 19 that I began making some moves and started pouring some serious time and effort into it.
If I could go back in time to my 16 year old self, I would bitch slap some sense into him and let him know exactly what was at stake and what I had to lose from wasting time fucking around.
This is what I would want him to know and learn early on…
1. Stay above the influence of normal people at all times
I believe this is the #1 reason for the lack of success among young men. If you want success you have to choose to work on it consistently. Unless you come from a very wealthy background, the majority of your friends and the people you associate with on are what I call “average people” – because that’s exactly what they are.
While there is nothing intrinsically wrong with being an “average person” – there is something wrong with molding your perception of the world around their beliefs and attitudes.
Average people have normal aspirations and spend their time in predictably average ways.
Among the teenage crowd, their top priorities are sports, sex, dating, video games, social media, and just going with the flow, believing that everything will work out for them. If you think like an average man, act like an average person, and spend your time like average men do you can expect to live a pretty average life.
No matter where you go in the world, most of the people you interact with will be profoundly average people with average ambitions. If you’re serious about success and financial freedom, you need to develop the skill early on to interact, communicate, and have meaningful relationships with them while simultaneously filtering out all their negative mindset traits.
Its not easy to do and it can get frustrating when you’re thinking and living on a completely different reality than they are. When average people talk to me about their ambitions for corporate cubicle jobs, whether or not I saw the latest Game of Thrones episode, and if I want to go out and get blackout drunk on a Friday night, I have to constantly remind myself who I am and where I’m headed.
I have to tell myself over and over that as much as I love these people, their way of life is a virus to my long term success and I have to choose between alienating myself to an extent or going along with their mediocre minds and jeopardizing my future success.
When you’re living completely off passive income through the Internet and you try to explain it to an average person – they look at you like you’re an alien from Mars. Nowadays, I don’t even bother to explain it to them because most people genuinely don’t believe that it can be a reality for themselves.
They would rather fret over petty social circle drama, which NFL team is going to make it to the playoffs, “hangout and chill” in their down time, and guzzle as much video entertainment, porn, sex, and booze to keep them distracted from how meaningless their lives are.
If you choose to prioritize entrepreneurial success, then you are choosing to become an extreme outlier in mainstream society whether you like it or not.
To a great extent, normal people will find it more and more difficult to relate to you and vise versa.
If you’re a young guy in high school or college, you don’t really have complete control over the pool of people you can choose to associate with. Later on in life, you have the option to ignore them entirely and exclusively associate with like minded winners.
You don’t have to become a social recluse in the name of success. In fact, I highly recommend against doing that.
Instead, what you need to do is learn how to interact with the world and develop meaningful relationships without allowing their inferior mindset to corrupt you.
2. Don’t entertain thoughts of a 9-5 job as a long term solution
From the moment I stepped foot in college, I knew deep down in my heart that I would not be working a corporate job when I graduated. At that moment in time, I had no concrete business plans, no prior business experience, no revenue, no assets, and barely any starting capital. From an outsider’s perspective, I was set to follow the typical college path that would converge with the 9-5 corporate life. But to me, it wasn’t even a realistic option. Being completely honest, I didn’t have 100% conviction at the time that this whole Internet entrepreneurial thing would work out the way I wanted it to since I had no prior experience, but I was convinced that it would work itself out by the time I graduated if I kept working on it.
But Joel, how could you be so sure it would work out? Were you just deluding yourself?
No, I wasn’t. By no means was I just blindly throwing something up against the wall and “hoping it would work out.”
By this stage in the game, I already had a grasp on the concepts behind how people make money online. While I didn’t have all the super specifics, I had a functional, working blueprint on the principles behind what constitutes a successful business that would make money independent of my time.
This book was my blueprint.
3. Develop a detailed battle plan for how you’re going to make money
Success doesn’t happen by accident. You have 2 options when it comes to creating a formula to make money online.
Option A: Create your own formula from scratch, based on untested principles, and hope and pray that it somehow works out.
Option B: Copy an existing formula that has a good track record of successful implementation.
Option A is a foolish choice for a beginner because it is far too risky and uncertain. Why would you take a huge gamble and go into business with no game plan or functional model as a total beginner when you could just as easily copy a model that already works?
Notice I said copy a model. Don’t confuse that with plagiarizing or ripping off everything that any particular person is doing. Copying a generic, functional game plan from someone who knows what they’re doing is wise and respectable. Directly copying their content on the other hand, is just outright stupid and will get you no respect whatsoever.
What was my gameplan for success online?
I had 2 avenues that I chose to work with.
How To Actually Make Money Blogging
Focus on solving a need in a convenient, elegant way.
The original reason why I started this blog was because I wish I had this resource available to me when I first started experimenting with nootropics and cognitive performance enhancement. To my dismay, all I found were incomplete bits and pieces of generic information scattered across the web. I had to waste a lot of time sifting through scams, overhyped products, and non specific information that I could have just as easily have found on Wikipedia.
What if I wanted to know how to prepare for a drug test?
What if I wanted to find out how I could create an efficient dosing schedule that fits with my lifestyle, while staying healthy?
I was shit out of luck and had no choice other than to figure it out for myself through trial and error, which was quite frustrating. When I started this blog, I knew there was a genuine need for personalized, specific information on modafinil and cognitive performance enhancing.
Instead of selling google advertisement space or charging people for an e-book, I put all the information out there for free.
I made a choice to overprovide in terms of content and service and be the best resource on the Internet and rely entirely on user satisfaction to make any profit. If someone follows my recommendation and chooses to buy something through me that they would have to pay for regardless, I get a cut.
Most “Internet marketers” aren’t too fond of that because they want to milk as much as possible out of every viewer while pushing them through a series of elaborate sales funnels, while giving the absolute minimum in return.
In a way, I kind of feel bad for them because they don’t have any real connection with their readers.
I treat you guys like actual human beings and give away all that I have to offer for free and leave the rest up to you. I’ve found that a lot of guys that get into blogging burn out after a while because their only concern is making money and they don’t feel particularly good about themselves.
Why do I hate the average life so much?
Because it is the anti-thesis of freedom. To live an average life in our modern society means to live the life of eternal servitude of having other people dictate how you live. You are expected to sacrifice your own well being and your precious time in order to meet the goals of someone smarter and more powerful than you.
If you work at a corporation, you offer 5 days a week of your life as a blood sacrifice to your boss and submit yourself to servitude in order to make the owners, shareholders, and executives wealthy.
There are benefits to being owned by someone. I won’t deny that for a moment.
If you are extremely competent and work in a specialized field, there is a very real sense of security that comes with knowing that you’ll receive a steady paycheck and be able to pay rent and buy food no matter what.
The only problem is, that (false) sense of security comes with a price. Your youth, your dreams, and your freedom are the blood sacrifices that you must offer up on the altar of security in order to just get by. Most people think that’s a fair and reasonable price to pay. That’s fine for them. They can live their life however they want to live it.
But for me and you, that price is far too high to pay for the pittance of a reward it offers in exchange.
How To Make Money off E-Commerce
I could write a book on that topic alone because there’s so much more that goes into it and a lot of different ways to go about implementing it.
The same general rule of all business applies to E-commerce, just like blogging of course.
Focus on providing something that enough people want or need, and strive to out-provide your competition in one way or another.
That’s the essence of it.
The profits are much higher than blogging, but so are the costs and the risks. If you know exactly what you’re doing, there is a lot of money to be made.
On the flipside, if you blindly rush into it or follow a shitty blueprint, you stand to lose a lot more since you have to shell out money up front on manufacturing costs.
Marketing also plays a much bigger role than for blogging and you need to play on par with the pros right from the get go.
The good news is that once you set up the system and the cash starts flowing it, you can eventually put it on cruise control and maintain supply while hiring someone else to do all the shipping and annoying busy work you don’t feel like doing.
4. Prioritize Wealth, Power, and Freedom over Superficial Relationships and Pleasure
After living a life focused on hedonism solely for the sake of pleasure for years and years without any real purpose, all I have to look back on is a ton of wasted time that I could have spent liberating myself and building myself up.
What do TV, video games, drugs, and having sex with a lot of girls you couldn’t care less about all have in common?
They all feel really good in the moment. But that comes with a price. The price is your overall happiness and satisfaction when you’re doing something else (like your normal day to day life). Even if you were to somehow structure your life around dopamine blasting activities designed to get you high, its only temporary. Eventually, you get bored and the only solution is to do more of it or add more novelty.
Repeat this process over years and years and you’ll end up a pretty miserable person, despite having the outward appearance of an enjoyable life to the rest of the world.
If you were to look at Donald Trump’s day to day life (before he got into politics), you may be disappointed by how tedious or lackluster it appears on the surface. The man wakes up early in the morning, goes into his office, and does more or less the same thing every day, without ever stopping for a break from work or a vacation.
When you’re living for hedonism, you may even be led to believe that his life is so boring and devoid of happiness. Why would he sit in an office all day when you could be partying, doing adventurous shit, and having sex with models day in and day out?
Even if you look at how highly successful rappers spend most of their time to a day to day basis, you’ll find the same thing. They more or less do the same thing day in and day out (produce music). They may sell you on the idea that they’re living it up 24/7, but its all just marketing to get you to idolize them and ultimately contribute to their bank account.
When I look back to all the time I spent in my latter years of high school learning about business, trying things out, and reading countless books, deep down inside I admit I felt like kind of a sucker when other guys were having the time of their lives. Consciously, I knew I was making the right choices that would pay off well shortly after, but in the moment, I still felt that disconnect and loneliness that comes from walking down a road that’s unheard of to just about everyone you interact with.
I wish I could go back in time and tell that younger me, “It’s okay Joel. You’re doing things the right way. Don’t worry about it. All of this will pay off sooner than you think.” If you were to ask me right now, there’s no way in hell I’d trade places with those guys.
Today, they are slaves and I am free and that’s all that matters. So don’t get down on yourself if nobody seems to understand or care about your ambitions. If they understood, they would cease to be average.
Do your own thing, keep your eyes on the prize, and keep working every day even if there’s no one to give you any support. I didn’t have a shred of support and it sure as hell didn’t stop me.
Your freedom is worth fighting for – and that’s my personal guarantee.
Work for yourself on your own terms and the hard work ceases to be boring.
Solving differential equations was boring.
Programming electronic circuits for a mandatory class was boring.
Studying electromagnetics and advanced physics was absolutely unbearable.
Sitting through rush hour traffic and doing some work for someone else in a cubicle was soul crushing.
There’s absolutely nothing boring about waking up in the morning, opening up your computer to take a look at all the money you made from last nights work, making a plan to make even more money, and getting working on your plan all day.
When you’re operating an Internet business (not a brick and mortar storefront) its like playing poker or gambling day in and day out. But unlike gambling, you actually win on a regular basis.
Some people play video games all day for a living. If you were to ask them if their job involved “hard work”, they would laugh in your face and rightly so.
They do “work hard” in the sense that they put in 12 hours a day on a regular basis, but the “work” is far from mind numbing or soul crushing.
There’s nothing particularly “hard” about running an online business – ESPECIALLY when it comes to blogging. It has its own challenges, obstacles, and set of rules, but thats what makes it fun and novel. I’m never ever going to get tired of this. Its really just about as much “hard work” as playing video games all day to a professional gamer is hard work.
Doing some boring unfulfilling task that you hate just so you can get by or pay the bills is hard work.
Doing something you enjoy doing while getting paid is fun work and it gives you the sense of inner peace and happiness that pussy, drugs, and adrenaline fails to in the long run.
5. Start TODAY!!! Procrastination will ruin you!
E-commerce is a beast of its own and in my opinion, most young guys would be better off blogging just because of the lower risk and nonexistent financial burden for getting started off. There are 2 ingredients necessary for a successful blog.
Step 1: You have to write about something that people care about reading. Focus on providing solutions.
Step 2: You need to start right away and be consistent with it.
Step 1 is a no brainer and I’ve already covered it ad nauseum. Focus on the solutions that other people care about that provides value. This can be in any niche or topic as long as there is a demand for it.
Step 2 is where a lot of people fall flat on their face. You need to have a topic that you’re knowledgeable on that other people are interested in. Once you have that figured out, you need to get started right away.
My entrance into the blogging world…
I remember the first day I purchased a domain, setup hosting, and had WordPress installed. Here I was looking at this menu with all these buttons that were completely foreign to me. When I first started, I didn’t know how to add a theme, or setup a new page, or put together an elegant post. I was a complete newbie and I had a lot of figuring out to do.
If you feel overwhelmed because you can’t figure out a step along the way, you have two options.
The loser’s option: Admit that you suck at this, give up, and enjoy a beer.
The real option: Admit that you’re new to this, Google/YouTube how to fix it, and move on with your life.
This isn’t the stone age people. If you have a problem figuring out how to get something to work on your website (which I guarantee you will) you have 101 different resources at your disposal.
You can search “how to do XYZ on WordPress” on Google or YouTube. Chances are, 100 other people have already encountered the same problem and have posted a solution online
You can call your hosting provider and ask for their help. You paid them for a reason and they’ll be more than happy to assist you.
Do your research on a good theme that fits your needs and buy a theme with a good framework built in. Emphasis on DO YOUR RESEARCH. In my opinion, the vast majority of themes (including paid ones) look like shit and are a pain in the ass to customize. I paid $99 for the theme + the framework that you see on this site and I’m glad I did. The alternative would have been spending hours trying to learn to code it for myself with zero support or updates. Even if you’re tech savvy, I would still recommend paying for a professional design because its worth it in the long run and will save you a ton of headache.
If you have a general question about how to get started, feel free to shoot me an email but please don’t ask for advice on super specific technical stuff. That’s what Google and the guys you paid to host your site exist for.
The Quick-Start Guide for Starting a Blog with No Technical Experience
Register .com domain name and get a good hosting plan. All of that can be done through bluehost.
You want to pick a name that’s easy to pronounce, easy to remember, and ends in .com.
There are a million and one different extensions available nowadays such as .tech, .online, and .space. Don’t bother with any of them. If you have a difficult name that nobody can remember with hypens and numbers jumbled in, good luck getting returning traffic. Your domain name could be your actual real life name, a brand name that you create, or a name that relates to what you’re going to blog about.
And for heaven’s sake, please do yourself a favor and don’t get a free .wordpress or .blogspot url. If you want to be taken seriously, you need to be professional. That means having a real .com website on a hosting company that you pay for.
Cost: About $6 – $7 a month with the recommended add on that I’ll share with you in a moment.
If you signup through bluehost, you’ll even get a free .com domain name in addition to your hosting plan.
The package includes hosting, 24/7 phone support, FREE WordPress installation, and a FREE domain name.
What about extras and add-ons?
As you can see, you have a list of add-on features to choose from.
The only one that I consider MANDATORY is the Domain Privacy Protection add-on, which you want checked. If you don’t get privacy protection, then any stranger on the Internet can lookup your WHOIS information for your website and find out your full name and where you live. Yikes!
To WordPress or not to WordPress?
Remember when I said that you don’t need to know how to code to make a website? That’s where WordPress comes in. WordPress is an online software tool that allows you to essentially drag and drop, setup pages, manage themes, and do everything necessary to manage a website. The layout is designed in such a way that even if you’re a housewife that’s never coded a script in her life, you’d still be able to figure it out after an hour or two of studying and playing around with it.
Alternatively you could also use Joomla (another online website creator similar to WordPress).
I knew ABSOLUTELY NOTHING when I first opened WordPress up, and it only took me about a few hours to figure out most of what I needed to know. So don’t sweat it.
Remember, when in doubt, Google and YouTube are your friends.
After you’re setup, the only thing left is to find a good theme (or hire a designer to do built a site from scratch for you). Finding a good theme that fits your needs can be a huge challenge in and of itself because the vast majority of themes I’ve seen on the marketplace, including paid themes just flat out suck in terms of visual appeal and usability.
I’m partial to StudioPress themes because they come with the Genesis framework hardcoded in and the themes themselves have a classic appeal to them.
If you’re curious, the theme I personally use on this blog is called “Metro Pro”.
Check out all the options and find one that fits your needs. In terms of WordPress integration, I couldn’t have asked for a better deal in terms of how easy they are to operate and customize.
What if I don’t have any experience running a blog or an online business?
Get this… NO ONE has experience when they first start. Not one single person.
I didn’t come out of the womb pre-programmed to knowing how to do setup a website, or provide useful content, or find manufacturers and affiliates.
I did it one step at a time, took notes from seasoned pros who were already killing it, and asked Google, made a phone call, or posted on a forum every time I needed to figure out how to do something.
Figuring out the “how to’s” is really REALLY easy in the age of the Internet. If you really want to find out how to do something you will. Everything you’d ever need to learn is out there for FREE.
If you’re willing to put in the hours and you’re providing something of value then eventually you WILL succeed. If you’re completely new to this, there is a very real learning curve and it will take a few months to get fully acclimated to it. Just keep at it and eventually you will catch up to speed just like everyone else who’s “made it” online.
Don’t compare yourself to seasoned pros who have been doing this stuff for years and get depressed about your lack of success compared to theirs.
You’ve got to put in your time. Whats the first step?
Starting TODAY!! Don’t put it off because time waits for no one. You could have started 2 years ago and been free today but there’s no point crying over spilled milk. Put in the work today so you can reap the benefits a year or two from now.
The 2 Step Process to Get Started
1. Get a FREE domain + a full year of hosting through bluehost. Ask for WordPress integration and Domain Privacy Protection as well.
2. Most themes are shit. These aren’t. Get a kickass theme from StudioPress with the framework built in to look like a pro right from the get go. Alternatively you could pay a few thousand dollars to a web developer, but this its not at all necessary for a beginner.
If you want to reach out and ask me anything feel free to drop a comment or send an email through the contact form. If its not super specific to you, leave a comment so other people can see it as well! I’m pretty busy but I’ll try my best to get back to you within a day.
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