Online Business is the Gold Rush of the 21st Century
The California Gold Rush of the 1850’s was a time of opportunity for the common man like no other in the united States.
Average citizens would rush to California by the tens of thousands with their families and possessions in tow in the hopes of striking gold, getting rich overnight, and upgrading to the good life.
Back in those days if you were just an Average Joe, it was extremely hard to build wealth if you didn’t already have a lot of money to begin with.
The most obvious way was to become a merchant – which required a huge amount starting capital, the luxury of your own ship (or paying the fare) to transport goods, and a certain degree of luck. All of this would have been no big deal if you were nobility and had the human and natural resource systems setup and running.
But what if you were Average Joe? Well then you were shit out of luck… unless you just happened to strike gold.
The global business landscape that we live in today makes it possible for anyone – even average Joe – to go from a nobody to a somebody in a relatively short period of time. This would not have been possible even as little as 30 years ago. Humans have walked the Earth for thousands of years and never before in the history of mankind has it been possible for an average Joe to go from just over broke to filthy rich in a short period of time.
If you live in a first world country in the 21st century, there is absolutely no excuse for why you should be struggling for money when you have the biggest gold rush of all time available to you at your fingertips.
Huh?? What are you talking about Joel? I don’t see any gold anywhere! If I did I would grab a hold of it right away!
Oh yes you do. The reality is that you see gold everywhere. You see it every single day of your life and you’ve personally witnessed an untold number of people getting rich off it, but you choose to filter it out and assume “it wouldn’t work for you”. Instead, you’re happy to sit on the sidelines and watch Tom Brady throw another touchdown when someone “less educated” than you is actively picking up the gold nuggets that you left on the ground and cashing out bigtime.
The gold that I’m referring to is digital gold. I call it digital gold because its worth just as much as real gold.
Any idea how much a standard bar of gold is worth? Just about everyone and their grandma knows intuitively that gold is valuable, but most people underestimate how much its worth.
Take a guess…. $1,000? $5,000?
As of right now, a standard bar of pure gold trades for somewhere between $45,000 and $50,000 USD.
Unlike real gold which you have virtually no chance of discovering and exists in a finite supply, digital gold is special because its supply is infinite and YOU have the power to create it from nothing.
If you are living in a first world country in the 21st century and you can afford food and housing, you have what it takes to cash out on digital gold. In terms of statistics, you are one of the luckiest people to have ever lived in the history of mankind because you were lucky enough to have been born into this era with access to digital gold.
Your grandparents didn’t have access to this opportunity. Some poor farmer born today in Indonesia doesn’t have access to this opportunity. When it comes to pure opportunity, by virtue of the fact that you can read these words on your computer screen, you are part of the most blessed generation that has ever lived.
The dumbest thing you could do is to just go with the flow and settle for living like an average worker/employee when you have the ability to transform yourself into a small time prince in as little as 5 years.
How the Internet Revolutionized Business for Average Joe
If Average Joe wanted to start a business 30 years ago, what would he almost certainly have to do? First, he’d have to accrue a sizable portion of initial investment capital. After that, he’d have to lock down a piece of real estate to set up shop in. If he was living in a big city, he’d have to pay significantly higher fees for the benefit of having access to more people. If he was living in a small time, it would be cheaper, but his income would be locked to what the citizens in that town were willing to spend.
After all that, he’d have to spend another large investment on the initial supply of the store. The store itself would also have fixed monthly costs to upkeep and he’d either have to stand behind a counter for 12 hours a day or hire other people to do that for him.
This is all well before he ever made a single sale. After each sale, each dollar is filtered through the cost of building maintenance, employee’s wages, insurance, and paying off supply costs before it ever reaches his pocket. In terms of actual standard of living, if he was getting a consistent flow of customers, he’d still be making less money than the average physician. Even though he’s his own boss, he is by no means “wealthy” by any standards.
Not in terms of time.
Not in terms of money.
And definitely not in terms of freedom.
His ability to make income is tightly tied to the land and the population of the town. His has the freedom to take a day off here or there but it would pay dearly if he were to travel anywhere for an extended period of time.
Even if the business was profitable, in order to continue making revenue, he would have to stay in close proximity to his town. So travelling, living abroad, or shifting his time to something else is pretty much a non option.
Does he stand a ghost of a chance of becoming wealthy anytime soon serving low to medium priced goods to the limited population within his town?
He may “own his own business” and he may “be his own boss”, but in reality its nothing more than a glorified job.
The mistake that our poor friend made was choosing to set up shop in an environment that is not at all conducive to exponential growth and rapid wealth creation.
Since the business and the assets exist in fixed location in time and are only available to a small group of people, there is a very real ceiling on how much he could stand to earn in any given year even if the stars were to align and everything were to go right business-wise.
In your grandfather’s age, there was really no other option available so he had to do the best he could with what he had available. That’s pretty much how its been for all of human history up till this point. The rich noblemen who had wealth and resources grew wealthier while the poor stayed poor. Up until now, there really was no reliable way for an average man to rise above the lower and middle classes that wasn’t based mostly off luck or extreme natural physical talent.
The Dawn of the Digital Golden Age
The internet has produced more self made millionaires in the past 30 years than in the past 1,000 years of history combined. As of right now, you and I are living in what I call the Digital Golden Age. Goldmines of opportunity never last forever and eventually this goldmine will become known to the mainstream and dry up as well. I can’t see that happening anytime in the foreseeable future, but it must happen eventually.
It may happen in 20 years or it may happen in 50 years, but eventually this goldmine WILL dry up. And when it does, everyone who didn’t take advantage of it will be left banging their head against a concrete wall for being so stupid for going with the flow and getting a slave career instead of taking advantage of the opportunity of a lifetime.
Realize how fortunate you are to be alive in this generation and take full advantage of it. What does this mean in practical terms?
Never before has it been this easy to start a business from scratch on a web property (website) with FREE ACEESS to a global marketplace (anyone with an Internet connection) and make absolute bank in a relatively short period of time with very little upfront costs and the added luxury of freedom of location.
Don’t let anyone fool you by saying “its so hard so you may as well not even try”.
Compared to the daunting task of starting a brick and mortar business or trying to create wealth from scratch by purely physical means, this is anything but hard.
There’s absolutely nothing hard about pressing buttons on a keyboard and watching money flow into your bank account. There are plenty of people out there far stupider than you or I making 6 or 7 figures a year off some silly gaming videos or vlogging about makeup and meaningless drama.
While you’re busting your ass doing something you hate, they’re having fun making boatloads of cash.
Masters and Servants
In this world there are masters and there are servants.
There’s nothing inherently wrong or right about being a master or a servant. I rely on plenty of people who slave away all day to serve my food at a restaurant, build the public highways that I drive, and provide me electricity, gas, and food. I don’t look down on them in any way and I’m extremely grateful that they’re willing to settle for less because it makes my life a whole lot easier and more enjoyable.
Some servants barely make enough to get by, while other servants are able to live very comfortably and have a few more additional freedoms and luxuries.
Whether you work for a coffee shop or you work for a hospital, whether you earn $10 per hour or $200 per hour, a servant is a servant and no servant can ever out do or be greater than the master he serves. In addition to that, all servants have one thing in common – they are not free.
By definition, a servant does not have freedom of his time and must remain in service to his
You can cry till the sun goes down about how unfair the system is and how it sucks that everyone can’t be everything they’ve ever wanted to be or you can play the game in your favor.
The game has been this way for thousands of years and industrialization and globalization have only made the gap between masters and servants wider and wider. The only way to bridge the gap would be to revert to a pre-industrial non-consumerist agricultural society and that will never ever happen.
The only difference is that unlike your predecessors, you have the choice to live as a master or live as a servant because you live in the Digital Golden Age. Even if you’re living as a servant today working in retail or a corporate 9-5 job, the possibility to live as a master in as little as 2 or 3 years down the road is very real if you’re willing to give it your all and give everything you have to give.
How Easy is Online Business?
Its easy in the sense that if you have average intelligence, you’re willing to put in the time without giving up, and you’re creating content that people want to consume, you are pretty much guaranteed to make it.
This shit is joke compared to designing computer circuits and solving complicated physics problems. But you know what’s funny? It pays a lot better than a job that required years of extensive complicated technical training.
Why would I ever want to go back to working hard as a computer engineer when I can work easy and make more money with an infinite potential for growth?
This is easy in the sense that the actual work itself doesn’t require you to be Einstein. Anyone with average intelligence with a desire to learn would be capable of doing what I do.
Its not easy in the sense that you can sit on your ass all day daydreaming and one day hope to wake up to see amazing results.
Just like any business, you have to put in the time and you have to put in the effort in order to grow and succeed.
The Reason Most People Never Start
There are 2 main reasons why someone wouldn’t start an online business making passive income when the alternative is to work a job for the rest of their lives.
1. They don’t believe its possible to make money online
This is the most obvious one.
If you were to try and explain to the average person that its possible to make 5 or 6 figures a month by typing some words on a keyboard, sitting in the comfort of your kitchen in your pajamas on a Wednesday morning, they’d look at you with a blank stare as if you had just told them the Earth was flat.
The idea that this is even a possibility just doesn’t occur to the majority of people alive today. They will go on YouTube and watch their favorite YouTuber create a new video talking about some bullshit with millions of views or watch a podcast or read a blog article and assume that everyone who’s busting their ass creating content is doing it “for fun” because the content creators obviously couldn’t think of a way to better spend their free time.
By the time they finish watching a video or a podcast, they’ll go to bed thinking that their favorite content creator is doing all of this for shits and giggles, and completely overlook the fact that the creators are making buckets of cash.
It may by just a game or a silly video to you as the viewer, but to the creator, it’s hundreds or thousands of dollars in real life cash.
The solution is to open your eyes and realize that making money online isn’t just a fun theory. It’s a well established fact of life and I guarantee that you know of a handful of content creators that are living very well off their gig.
2. They believe that they don’t have what it takes so its not worth trying
For every Jenna Marbles, there are 10,000 other nameless girls posting videos you’ve never heard about.
For every ModafinilExpert, there are 1,000 other wannabe’s who nobody really gives a shit about.
The reality is that creating useful content that people want to consume requires a lot of time and effort. You know this intrinsically and you also know that most people who create content are not extremely successful and that for every massive success, there’s a long list of people who “tried and failed”.
Making money online is not like making it onto an NBA team or winning the Nobel Prize in physics. Not by a longshot.
Its not one of those things that is dependent on a large amount of raw natural talent that leaves some people predisposed to be failures or successes right from the beginning.
Learning how to make money online is a lot more like learning to be good at chess.
Is having an IQ of 200 a pre-requisite for becoming an exceptional chess player? Of course not. Perhaps it is if you want to be one of the best in the entire world, but you certainly don’t need to be a genius to become exceptionally good (compared to the average chess player).
What are the 2 most important determining factors?
You learn the basics from a trustworthy, reliable source.
You spend hours and hours practicing, acquiring experience, building upon your basic skillset, try new things, and grow and expand.
Creating a successful blog, YouTube channel, podcast, or conducting e-commerce business works more or less the same way. Once you’ve acquired a basic understanding of how its done, so long as you’re consistent with putting the hours in, you will continue to grow and get better over time.
If you just start a blog and begin to publish content and don’t receive thousands of viewers right off the bat, that’s not an indicator that its time to throw in the towel and quit. That would be just like quitting chess and telling yourself that you suck and you’ll never be any good when you’ve only played a handful of games.
You wouldn’t expect to be good at playing chess, or shooting a basketball, or painting a beautiful portrait after only a week or two of practice. Nor would you get down on yourself for not seeing success right off the bat.
You wouldn’t look at LeBron James and get depressed at how much better he is at basketball compared to you when you’ve just barely learned how to dribble.
If you were committed to success, you would accept the fact that you’re a beginner, stick to the process, and take the small victories as they come.
What makes you think running a successful blog or website is any different from learning any other skill that requires time, commitment, and practice?
It took me 2 years to reach this point where I can live quite comfortably off the Internet. I’m nowhere near satisfied and I’m really looking forward to where the future will bring me.
If you had started 2 years ago, you could have been where I am today. But you didn’t.
If you take action today, you’ll be glad you did when you’ve finally made it. I can’t say how long it will take you. I know of guys that have managed to do it in 5 months, while other guys took 4 or 5 years to catch up to speed.
No matter how long it takes you personally, once you’ve finally made it, you won’t even remember all the work you put in leading up to it.
You’ll be too busy rejoicing to care about the past.
Don’t be the sucker down the road banging his head against the wall for going with the flow and not passing up on the gold that was freely available to him, had he made the choice to seize it.
Go get yours.
There’s no need to shoot blindly in the dark. Allow me to show you how its done.